HELLO!

You can call me Huda, for short! 

What do I do? 
I design both digital and physical products from users' perspectives. My projects include a mobile application redesign for shopee as well as a personal project: a mobile application designed for younger people to manage their finances better.  
I also design collaterals, gifs, advertisements for clients in my free time. Works can be seen through my portfolio  

What are my experiences? 
- Currently working as a UI/UX Designer for a SaaS startup, Rezerv that focuses on fitness businesses 
- Was involved in a project with LTA, Singapore where we focused on enhancing their customer experience journey on their academy, gallery and mobility park in Jurong HQ. 
- Was involved in building a website as a freelance UX/UI for a startup profit organisation with aims to create a circular economy for medical blister packaging  

Graduated from LASALLE College Of The Arts with a BA (Hons) in Product Design, I approach problems from a user-centric point of view, ensuring that users' needs and goals are met in every step of the design process. Currently on a specialist diploma journey in integrated digital communications from Temasek Polytechnic, learning more in depth on UX/UI and Front end development. ​​​​​​

My interest has branched out towards service design, UX/UI design and industrial design backed by ethnographic studies.

Feel free to reach out to me! I don't bite.  

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